{"id":288543,"date":"2026-03-13T08:59:52","date_gmt":"2026-03-13T07:59:52","guid":{"rendered":"https:\/\/stage.hibike.com\/?page_id=288543"},"modified":"2026-06-25T15:24:38","modified_gmt":"2026-06-25T13:24:38","slug":"above","status":"publish","type":"page","link":"https:\/\/stage.hibike.com\/en\/ueber\/","title":{"rendered":"About us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"288543\" class=\"elementor elementor-288543\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f673b8b e-flex e-con-boxed glozin-responsive-column glozin-tablet-column--default glozin-responsive-column glozin-mobile-column--default e-con e-parent\" data-id=\"f673b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-479cbf4 elementor-widget elementor-widget-html\" data-id=\"479cbf4\" data-element_type=\"widget\" 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font-size:14px;\r\n      padding:9px 14px;\r\n      min-height:40px;\r\n    }\r\n  }\r\n<\/style>\r\n<div class=\"mc-about\">\r\n\r\n  <section class=\"mc-about-hero\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">About us<\/span>\r\n      <h1 class=\"mc-about-title\">Merlin Cycles Germany<\/h1>\r\n      <p class=\"mc-about-lead\">\r\n        In the UK, Merlin Cycles has stood for high-quality bicycles, technical expertise, and genuine cycling enthusiasm since 1993. With the expansion of the hibike brand and its associated location in Germany, a new chapter begins for Merlin within the EU.\r\n      <\/p>\r\n\r\n      <div class=\"mc-about-hero-box\">\r\n        <h2 class=\"mc-about-subtitle\">What we stand for<\/h2>\r\n        <ul class=\"mc-about-list\">\r\n          <li>High-end bikes and components<\/li>\r\n          <li>Personal consultation<\/li>\r\n          <li>Passion for cycling<\/li>\r\n          <li>Clear focus on performance<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"mc-about-section\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">Story<\/span>\r\n      <h2 class=\"mc-about-title\">The story of Merlin Cycles<\/h2>\r\n      <p class=\"mc-about-lead\">\r\n        Merlin Cycles was founded in 1993 by John Moss and is one of the UK&#039;s most established bicycle retailers. What began as a mail-order business operating out of his guest room has developed over the years into an internationally recognized supplier of high-quality bicycles, components, and clothing.\r\n      <\/p>\r\n\r\n      <div class=\"mc-about-grid-2\">\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">From the beginning to the present day<\/h3>\r\n          <p>\r\n            Just a few months after its founding, Merlin Cycles opened its first shop in Ormskirk, Lancashire. In 1998, the company moved to larger premises in Leyland, where Merlin Cycles continued to develop and also produced its first own bicycles.\r\n          <\/p>\r\n          <p>\r\n            These included the well-known Rock Lobster steel hardtails and later the Malt aluminum hardtails. Initially, the focus was on mountain bikes, but later the product range was consistently expanded to include road bikes.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">Reliability as a principle<\/h3>\r\n          <p>\r\n            A central tenet of Merlin Cycles&#039; philosophy is transparency. Products shown as available are actually in stock. This reliability has significantly contributed to the brand&#039;s excellent reputation.\r\n          <\/p>\r\n          <p>\r\n            Today, Merlin Cycles stands for a strong product selection, high quality, technical expertise and a service that customers can rely on.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"mc-about-section mc-about-dark\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">Germany &amp; EU<\/span>\r\n      <h2 class=\"mc-about-title\">Merlin Cycles in Germany<\/h2>\r\n      <p class=\"mc-about-lead\">\r\n        Since 2023, Merlin Cycles has had its own location in Germany, managing trade within the EU from there. With the expansion of the hibike brand, the Kronberg location was restructured.\r\n      <\/p>\r\n\r\n      <div class=\"mc-about-grid-2\">\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">The brand hibike<\/h3>\r\n          <p>\r\n            Hibike B\u00e4r KG was a well-established name in the German bicycle market for many years. Following its insolvency at the end of 2024, the hibike brand was acquired by Merlin Cycles on March 1, 2025.\r\n          <\/p>\r\n          <p>\r\n            This allowed the brand to be preserved while simultaneously being transformed into a new, clearly focused concept that is more strongly oriented towards high-quality product ranges, technical quality and sound advice.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">Our focus areas<\/h3>\r\n          <p>\r\n            Today, the focus is on road bikes, gravel bikes, mountain bikes, and e-mountain bikes. The range is complemented by high-quality components and selected clothing in the brick-and-mortar store.\r\n          <\/p>\r\n\r\n          <div class=\"mc-about-pill-row\">\r\n            <span class=\"mc-about-pill\">road bike<\/span>\r\n            <span class=\"mc-about-pill\">Gravel<\/span>\r\n            <span class=\"mc-about-pill\">MTB<\/span>\r\n            <span class=\"mc-about-pill\">E-MTB<\/span>\r\n             <span class=\"mc-about-pill\">High-end components<\/span>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"mc-about-section\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">Values<\/span>\r\n      <h2 class=\"mc-about-title\">What Merlin Cycles Germany stands for<\/h2>\r\n\r\n      <div class=\"mc-about-values\">\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">performance<\/h3>\r\n          <p>\r\n            We believe in products that enable performance and support ambitious drivers in their development.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">Passion<\/h3>\r\n          <p>\r\n            Cycling is more than just a product range for us. It&#039;s part of our daily commitment.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">High-end components<\/h2>\r\n          <p>\r\n            Our selection is deliberately focused on quality, function and technical excellence.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">Advice<\/h3>\r\n          <p>\r\n            Good decisions are made through good conversations. That&#039;s why personal consultation is our top priority.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00dcber uns Merlin Cycles Deutschland In UK steht Merlin Cycles seit 1993 f\u00fcr hochwertige Fahrr\u00e4der, technische Kompetenz und echten Radsport-Enthusiasmus. Mit der Erweiterung der Marke hibike und dem dazugeh\u00f6rigen Standort in Deutschland beginnt f\u00fcr die Merlin ein neues Kapitel innerhalb der EU. Wof\u00fcr wir stehen High-End Bikes und Komponenten Pers\u00f6nliche Beratung Leidenschaft f\u00fcr den Radsport [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-288543","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/pages\/288543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/comments?post=288543"}],"version-history":[{"count":1,"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/pages\/288543\/revisions"}],"predecessor-version":[{"id":1051418,"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/pages\/288543\/revisions\/1051418"}],"wp:attachment":[{"href":"https:\/\/stage.hibike.com\/en\/wp-json\/wp\/v2\/media?parent=288543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}