{"id":288543,"date":"2026-03-13T08:59:52","date_gmt":"2026-03-13T07:59:52","guid":{"rendered":"https:\/\/stage.hibike.com\/?page_id=288543"},"modified":"2026-06-25T15:24:38","modified_gmt":"2026-06-25T13:24:38","slug":"arriba","status":"publish","type":"page","link":"https:\/\/stage.hibike.com\/es\/ueber\/","title":{"rendered":"Sobre nosotros"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"288543\" class=\"elementor elementor-288543\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f673b8b e-flex e-con-boxed glozin-responsive-column glozin-tablet-column--default glozin-responsive-column glozin-mobile-column--default e-con e-parent\" data-id=\"f673b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-479cbf4 elementor-widget elementor-widget-html\" data-id=\"479cbf4\" data-element_type=\"widget\" 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font-size:14px;\r\n      padding:9px 14px;\r\n      min-height:40px;\r\n    }\r\n  }\r\n<\/style>\r\n<div class=\"mc-about\">\r\n\r\n  <section class=\"mc-about-hero\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">Sobre nosotros<\/span>\r\n      <h1 class=\"mc-about-title\">Merlin Cycles Alemania<\/h1>\r\n      <p class=\"mc-about-lead\">\r\n        En el Reino Unido, Merlin Cycles se ha caracterizado desde 1993 por sus bicicletas de alta calidad, su experiencia t\u00e9cnica y su aut\u00e9ntica pasi\u00f3n por el ciclismo. Con la expansi\u00f3n de la marca hibike y su sede en Alemania, se inicia un nuevo cap\u00edtulo para Merlin dentro de la UE.\r\n      <\/p>\r\n\r\n      <div class=\"mc-about-hero-box\">\r\n        <h2 class=\"mc-about-subtitle\">Lo que defendemos<\/h2>\r\n        <ul class=\"mc-about-list\">\r\n          <li>Bicicletas y componentes de alta gama<\/li>\r\n          <li>Consulta personal<\/li>\r\n          <li>Pasi\u00f3n por el ciclismo<\/li>\r\n          <li>Enfoque claro en el rendimiento<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"mc-about-section\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">Historia<\/span>\r\n      <h2 class=\"mc-about-title\">La historia de Merlin Cycles<\/h2>\r\n      <p class=\"mc-about-lead\">\r\n        Merlin Cycles fue fundada en 1993 por John Moss y es una de las tiendas de bicicletas m\u00e1s consolidadas del Reino Unido. Lo que comenz\u00f3 como un negocio de venta por correo que operaba desde su habitaci\u00f3n de invitados se ha convertido, con los a\u00f1os, en un proveedor reconocido internacionalmente de bicicletas, componentes y ropa de alta calidad.\r\n      <\/p>\r\n\r\n      <div class=\"mc-about-grid-2\">\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">Desde sus inicios hasta nuestros d\u00edas<\/h3>\r\n          <p>\r\n            Apenas unos meses despu\u00e9s de su fundaci\u00f3n, Merlin Cycles abri\u00f3 su primera tienda en Ormskirk, Lancashire. En 1998, la empresa se traslad\u00f3 a unas instalaciones m\u00e1s grandes en Leyland, donde Merlin Cycles continu\u00f3 desarroll\u00e1ndose y tambi\u00e9n fabric\u00f3 sus primeras bicicletas propias.\r\n          <\/p>\r\n          <p>\r\n            Entre ellas se encontraban las conocidas bicicletas r\u00edgidas de acero Rock Lobster y, posteriormente, las r\u00edgidas de aluminio Malt. Inicialmente, la atenci\u00f3n se centr\u00f3 en las bicicletas de monta\u00f1a, pero m\u00e1s tarde la gama de productos se ampli\u00f3 progresivamente para incluir bicicletas de carretera.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">La fiabilidad como principio<\/h3>\r\n          <p>\r\n            Un principio fundamental de la filosof\u00eda de Merlin Cycles es la transparencia. Los productos que se muestran como disponibles est\u00e1n realmente en stock. Esta fiabilidad ha contribuido significativamente a la excelente reputaci\u00f3n de la marca.\r\n          <\/p>\r\n          <p>\r\n            Hoy en d\u00eda, Merlin Cycles se caracteriza por una amplia selecci\u00f3n de productos, alta calidad, experiencia t\u00e9cnica y un servicio en el que los clientes pueden confiar.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"mc-about-section mc-about-dark\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">Alemania y la UE<\/span>\r\n      <h2 class=\"mc-about-title\">Merlin Cycles en Alemania<\/h2>\r\n      <p class=\"mc-about-lead\">\r\n        Desde 2023, Merlin Cycles cuenta con una sede propia en Alemania, desde donde gestiona el comercio dentro de la UE. Con la expansi\u00f3n de la marca hibike, la sede de Kronberg fue reestructurada.\r\n      <\/p>\r\n\r\n      <div class=\"mc-about-grid-2\">\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">La marca hibike<\/h3>\r\n          <p>\r\n            Hibike B\u00e4r KG fue una marca consolidada en el mercado alem\u00e1n de bicicletas durante muchos a\u00f1os. Tras su insolvencia a finales de 2024, la marca Hibike fue adquirida por Merlin Cycles el 1 de marzo de 2025.\r\n          <\/p>\r\n          <p>\r\n            Esto permiti\u00f3 preservar la marca al tiempo que se transformaba en un concepto nuevo y claramente definido, m\u00e1s orientado hacia gamas de productos de alta calidad, calidad t\u00e9cnica y un asesoramiento s\u00f3lido.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-card\">\r\n          <h3 class=\"mc-about-subtitle\">Nuestras \u00e1reas de enfoque<\/h3>\r\n          <p>\r\n            Actualmente, la atenci\u00f3n se centra en bicicletas de carretera, bicicletas de gravel, bicicletas de monta\u00f1a y bicicletas el\u00e9ctricas de monta\u00f1a. La gama se complementa con componentes de alta calidad y ropa selecta en la tienda f\u00edsica.\r\n          <\/p>\r\n\r\n          <div class=\"mc-about-pill-row\">\r\n            <span class=\"mc-about-pill\">bicicleta de carretera<\/span>\r\n            <span class=\"mc-about-pill\">Grava<\/span>\r\n            <span class=\"mc-about-pill\">MTB<\/span>\r\n            <span class=\"mc-about-pill\">Bicicleta el\u00e9ctrica de monta\u00f1a<\/span>\r\n             <span class=\"mc-about-pill\">Componentes de alta gama<\/span>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <section class=\"mc-about-section\">\r\n    <div class=\"mc-about-wrap\">\r\n      <span class=\"mc-about-eyebrow\">Valores<\/span>\r\n      <h2 class=\"mc-about-title\">Lo que representa Merlin Cycles Alemania<\/h2>\r\n\r\n      <div class=\"mc-about-values\">\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">actuaci\u00f3n<\/h3>\r\n          <p>\r\n            Creemos en productos que potencien el rendimiento y apoyen a los conductores ambiciosos en su desarrollo.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">Pasi\u00f3n<\/h3>\r\n          <p>\r\n            Para nosotros, el ciclismo es m\u00e1s que una gama de productos. Forma parte de nuestro compromiso diario.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">Componentes de alta gama<\/h2>\r\n          <p>\r\n            Nuestra selecci\u00f3n se centra deliberadamente en la calidad, la funcionalidad y la excelencia t\u00e9cnica.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"mc-about-value\">\r\n          <h3 class=\"mc-about-subtitle\">Consejo<\/h3>\r\n          <p>\r\n            Las buenas decisiones se toman a trav\u00e9s de buenas conversaciones. Por eso, la consulta personalizada es nuestra m\u00e1xima prioridad.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00dcber uns Merlin Cycles Deutschland In UK steht Merlin Cycles seit 1993 f\u00fcr hochwertige Fahrr\u00e4der, technische Kompetenz und echten Radsport-Enthusiasmus. Mit der Erweiterung der Marke hibike und dem dazugeh\u00f6rigen Standort in Deutschland beginnt f\u00fcr die Merlin ein neues Kapitel innerhalb der EU. Wof\u00fcr wir stehen High-End Bikes und Komponenten Pers\u00f6nliche Beratung Leidenschaft f\u00fcr den Radsport [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-288543","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/pages\/288543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/comments?post=288543"}],"version-history":[{"count":1,"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/pages\/288543\/revisions"}],"predecessor-version":[{"id":1051418,"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/pages\/288543\/revisions\/1051418"}],"wp:attachment":[{"href":"https:\/\/stage.hibike.com\/es\/wp-json\/wp\/v2\/media?parent=288543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}